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#News(General) [ via IoTForIndiaGroup ]
The Indian startup ecosystem has been getting increasing attention globally and a large part of that has to do not just with innovation but also with creative branding strategies. Talking about branding, it’s a common sight for beginners to seek visibility in the market by trying to have a business or brand names similar to leading players in the segment. This, however, has led to several walks down the lanes of courts.
Just a week ago, New Delhi-based beverage company SardarBuksh had to agree to change its name after being sued by US coffee giant Starbucks, which has been expanding its presence in India since 2012.
Prior to this, in June, Mumbai-based tea maker Girnar Food and Beverages Pvt Ltd filed a trademark violation case against grocery startup BigBasket for using the ‘Royal’ trademark to sell several products, including tea.
Around the same time, Metro Shoes, a multi-brand footwear chain in India, accused Flipkart of selling a private label by the brand name of Metronaut, which is deceptively similar to Metro’s eponymous brand.
Earlier, companies such as Snapdeal and Paytm have also faced such trademark infringement allegations.
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