Growing a global SaaS business – the LogiNext way

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        #Announcement(Startup) #Profile #Company [ via IoTGroup ]
        #Organizer : You Story / Loginext


        The end-to-end logistics management SaaS platform, LogiNext, enables automated order management, predictive capacity planning, real-time route optimisation, dispatch automation, transparent customer experience, and post-delivery processing and analytics of B2B transportation or B2C delivery business.
        They know their customers, their needs, their pain points and where we fit in.” Getting this marketing hack right, LogiNext has been able to build substantial presence in countries like Indonesia, Singapore, Malaysia, Thailand, UAE, and Saudi Arabia.
        Be it sensing the opportunity, developing a platform that delivers a superior customer experience or getting their marketing game on point would haven’t worked so much for LogiNext had it not been built for scale.
        As Manisha points out – “it is about building the scalable systems on time which is very important.” Explaining why, she says, “We spent a lot of time hustling in the beginning, but we always knew we needed to be ready for scale, so that is why we are never compelled to fix things overnight to be able to scale.
        You need to achieve the right balance otherwise you will overshoot the infrastructure cost.” And it takes ‘automation’ to scale, says Manisha.
        In a B2B SaaS company, it becomes challenging to understand the impact of what they are working on or the pain points down the line.” To address this challenge and empathise with the customers, LogiNext enables its developers and engineers to interact with their customers and clients.
        Recollecting their days at their programme and how the learnings have shaped the company, some of which are even being used today, Dhruvil shares, “Finance leaders guided us on how to create business plans and manage cash flows at scale.
        Having won investor and customer confidence with an industry-winning tech product, LogiNext plans to build more functionalities that can automate the businesses further.


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