Marketing in the metaverse: An opportunity for innovation and experimentation

#Discussion(General) [ via IoTGroup ]

The metaverse spans the virtual and physical worlds as well as multiple platforms.For marketers the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand innovation in new directions.

Now is the right time to adopt a test-and-learn mindset to be open to experiments in the metaverse and to move on quickly from failure and capitalize on success.In some ways the critical elements of marketing in the metaverse resemble those of designing authentic and compelling brand experiences in the physical world.Define your metaverse marketing goals.

Gucci has also partnered with the fashion-focused metaverse Zepeto announced plans to launch a virtual world on the blockchain-based platform The Sandbox and created assets for games including The Sims Pokémon GO and Animal Crossing.Consumers tend to see brands in the metaverse as innovative so the bar for delivering innovative experiences is high.Companies need to determine the ideal balance between native advertising immersive experiences (including games virtual stores events and sponsorships) and real-world activations to complement the metaverse.Consumers tend to see brands in the metaverse as innovative so the bar for delivering innovative experiences is high.Direct sales may not be front and center on the metaverse right now but that doesn’t mean brands shouldn’t be thinking ahead and planning to capture the future potential.

In April Chipotle claimed it was the first brand to enable Roblox players to exchange digital currency for real-life rewards when it offered vouchers for burritos to the first 30 000 visitors to its metaverse restaurant.Creative branding and marketing agencies are also rapidly launching new service models and metaverse capabilities including their own virtual studios.One global electronics brand launched a new line of products with great fanfare on its metaverse venue but disappointed fans had trouble gaining access and had to

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