Alibaba invests in Smartrac

Smartrac Technology Group reports that Alibaba Group will invest in the company, reinforcing both parties’ commitment to strengthen brand protection strategies.

Smartrac has developed a comprehensive suite of RFID-based solutions that utilie the company’s Internet of Things platform, Smart Cosmos. Smartrac’s IoT solutions enable brand product manufacturers to securely create and embed a unique digital identity into each individual product at the point of manufacture, at scale.

This product identity can only be issued by the brand and can’t be faked, copied, stolen or lost. Thus, it provides full control and visibility of each genuine product throughout its product lifetime.

In addition, brand owners can deliver exclusive and dynamic content to their consumers to increase customer engagement, loyalty and satisfaction, at the simple tap of a phone.