Operators should position their smart home solution as an extension to existing services

#News(General) [ via IoTForIndiaGroup ]

The smart home market is developing rapidly, and competition is intensifying as technology firms enter the market. Operators have been developing smart home services for some years, but have largely failed to gain market traction and several services have now been terminated. This article examines some of the reasons for this failure, and outlines the most viable approach for operators entering the market today. This article is based on our recent report, The smart home opportunity for operators: case studies on key approaches.

Commercial and operational issues have led to failure
Almost all early initiatives by operators in the smart home market have been unsuccessful; some operators have announced that they are terminating their services, while others have clearly stopped marketing their initiatives.
To maximise their chances of success in the smart home market operators need to evaluate and make better use of the following resources.

Positioning.
Pricing
Retail and online channels
Customer support
Partnerships
Consumer awareness
Complexity

The more successful players have used smart home services to enhance their broadband offerings

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