The IoT Potential Manufacturers Are Leaving on the Table

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The IoT Potential Manufacturers Are Leaving on the Table

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As connected machines become more common, industrial IoT devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers.
Manufacturers can use IIoT technology not just for automation, safety and predictive sales, but to fundamentally change their business models as well.
For buyers, time is money.
Traditional B2B sales processes still require too much time and effort of buyers, who often prioritize ease of purchase above all else.
By enabling easy reordering using the IIoT, you can score a quick and significant win and create more valuable relationships with your buyers.
It’s one thing to allow buyers to easily reorder replacement parts.
IIoT technology solves for significant problems that were once accepted as givens for many buyers.
The next stage of maturity means using the IIoT to aggregate data across each piece of machinery so buyers know exactly when equipment needs maintenance and how to plan for it.
If you can effectively use sensors to monitor equipment, you’ll increase efficiency and cut costs for your buyers.
Instead, imagine having the ability to monitor every aspect of that piece of equipment, freeing the buyer up to only focus on maintenance when something is about to go wrong.
Your buyers don’t have time to aggregate and make sense of data.
Your products require a massive investment upfront from your buyers, as well as ongoing maintenance and thousands of consumable parts.
Buyers need to schedule regular maintenance themselves with other third parties (that may or may not be your business).
A servitization model powered by IIoT technology removes the burden from the buyer by placing it in your hands—ensuring a stickier and more direct relationship.
You’d work with your buyer to anticipate and handle maintenance issues, reorder supplies and scale up or down depending on usage statistics

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