AMD CTO: How making the right bets years ago is paying off now

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        AMD CTO: How making the right bets years ago is paying off now
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        I talked to Papermaster at CES, and he was gratified to see 7nm manufacturing roll out across the entire AMD product line, including the new Radeon 5600 graphics processing units.
        Mark Papermaster: I’m excited about the products we’re announcing at CES.
        We made a huge bet several years ago on 7nm and married that foundry technology bet with our road map, which was centered on bringing the highest performance to our CPUs and GPUs. We’re super excited, with Ryzen 4000, to now bring that 7nm with the high-performance Zen 2 cores, with optimized graphics cores, into the notebook form factor, including the 15-watt ultrathin market.
        What we’re able to do with 7nm is have the fastest product launch we’ve ever had in AMD history.
        We showed the kind of graphics processing efficiency that we could bring with the new generation Navi architecture, again with 7nm, because 7nm with both CPU and GPU is allowing us to double the kind of computation in the same power envelope that we had in the previous processor node.
        We followed that with the server in the fall, and now we’re very excited to bring an integrated CPU and GPU Ryzen 4000.
        Papermaster: When you look at our APUs, they’re very tightly integrated CPU and GPU, like the Ryzen 4000 we just announced.
        That is, the kind of workloads — not just in notebook, but in desktop — more and more want to leverage very fast across CPU and GPU computing.
        SmartShift is in a notebook configuration, in the first product we rolled out, allowing you to very seamlessly optimize across the CPU and GPU based on what you as the user need to optimize your experience.
        Those types of tight integrations across CPU and GPU, you’ll indeed see those move across our full product line and into desktop applications over time.
        Papermaster: In a notebook configuration, obviously you always have to have a balance: CPU and GPU performance versus size of battery and length of usage that the battery can support


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