An inside look at beacon technology market

Enumerating the significance of BLE technology and beacons in the retail space
As per estimates, nearly 570 million Apple and Android smartphones have been found to be compatible with BLE (Bluetooth low energy) technology – used by beacons in order to trigger smartphone apps. By the end of 2020 in fact, close to 8.4 billion BLE devices may be shipped to the Indian shores, driven by popular demand

Ever since its inception in the mainstream tech cosmos, beacons technology market has been gaining widespread recognition, on account of the fact that beacons possess the exceptional ability to promptly send radio frequency signals to transmit information by notifying Bluetooth devices about their presence. Supported by high-grade technologies such as Bluetooth, Wi-Fi, digital signage, wireless charging, and the like, beacons have emerged as the go-to mechanism for most of the industrial verticals, by enabling location-based messaging functions for detecting mobile devices.

 On these grounds, it is arguably precise to state that BLE technology is one of the most prominent ones that is deployed to manufacture beacons, and will massively propel beacon technology market in the years ahead. In 2016 alone, BLE emerged as the dominant technology in the market with a mammoth share of more than 85%. In fact, Apple’s flagship product, the iBeacon, introduced in 2013, primarily functions on BLE, and had been introduced in more than 254 retail stores. The following year, rival beacon technology industry player, Google, launched the Eddystone, its first BLE beacon.

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