Challenged by electric cars, Brembo aims to put the brakes on noise

#News(General) [ via IoTGroup ]

Headings…
Challenged by electric cars, Brembo aims to put the brakes on noise
BEYOND BRAKES

Auto extracted Text……

BERGAMO, Italy (Reuters) – Brembo’s (BRBI.MI) distinctive colored brakes stop many of the world’s fastest cars but when it comes to the electric vehicles of the future it faces a problem – traditional brakes are noisy.
Developing quieter brakes is just one of the challenges the company faces as it looks to expand beyond its traditional businesses and outrun threats to legacy technology as the auto industry evolves for a digital age.
Brembo is developing lighter, electrical brake-by-wire mechanisms used in electric cars to replace traditional hydraulic brakes and faces a threat to its business from so-called regenerative braking systems that capture energy lost when cars slow down and pump it back into the battery.
“Electric engines make no noise, so the braking system could eventually be annoying for the passengers,” said Brembo’s Executive Deputy Chairman Matteo Tiraboschi.
“They might even be watching a movie in the future while sitting in their cars, thanks to autonomous driving, so our aim is also to make braking increasingly quiet,” he told Reuters at Brembo’s headquarters in Bergamo.
Tiraboschi said the brake maker, which supplies premium brands such as Ferrari (RACE.MI), Tesla (TSLA.O), BMW (BMWG.DE) and Mercedes (DAIGn.DE) as well as several Formula 1 teams, was looking at the auto sector for acquisitions.
“We must complete the range of products we offer but that must be consistent with what we do,” he said, adding that Brembo’s search was focused on businesses including electronics, autonomous driving and infotainment.
While Brembo’s sales are expected to fall by about 2%-3% this year from 2.64 billion euros in 2018 due to persistent global weakness in the auto industry, Tiraboschi said he wants to double revenue in the coming years.
Luca Testa at consultancy AlixPartners said he expected traditional brakes to lose relevance: “So probably they will be smaller, cheaper and requiring less maintenance

Read More..
AutoTextExtraction by Working BoT using SmartNews 1.0299999999 Build 26 Aug 2019