Coronavirus: The Black Swan of 2020

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Coronavirus: The Black Swan of 2020
Engagement Drives Stickiness Drives Retention Drives Growth

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Here is a note that we sent to Sequoia founders and CEOs today to provide guidance on how to ensure the health of their business while dealing with potential business consequences of the spreading effects of the coronavirus.
This note is about something else: ensuring the health of your business while dealing with potential business consequences of the spreading effects of the virus.
Unfortunately, because of Sequoia’s presence in many regions around the world, we are gaining first-hand knowledge of coronavirus’ effects on global business.
However, many companies in frontline countries are facing challenges as a result of the virus outbreak, including:
Several companies that were on track are now at risk of missing their Q1–2020 plans as the effects of the virus ripple wider.
Several companies that were on track are now at risk of missing their Q1–2020 plans as the effects of the virus ripple wider.
The unprecedented lockdown in China is directly impacting global supply chains.
Pure software companies are less exposed to supply chain disruptions, but remain at risk due to cascading economic effects.
Pure software companies are less exposed to supply chain disruptions, but remain at risk due to cascading economic effects.
While travel companies are directly impacted, all companies that depend on in-person meetings to conduct sales, business development, or partnership discussions are being affected.
We suggest you question every assumption about your business, including:
Many of the most iconic companies were forged and shaped during difficult times.
Even if you don’t see any direct or immediate exposure for your company, anticipate that your customers may revise their spending habits.
With softening sales, you might find that your customer lifetime values have declined, in turn suggesting the need to rein in customer acquisition spending to maintain consistent returns on marketing spending

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