Digital signage aims to drive fan engagement and return on investment in venues

#News(General) [ via IoTForIndiaGroup ]

In modern sports arenas, large screen, outdoor LED digital signage is said to be playing a crucial role in attracting corporate sponsorship. In the days of printed banners, communications and advertising were static. No matter what the event, the display remained unchanged for an entire season. It took weeks to design, print and install replacement banners.

This has all changed with the introduction of outdoor LED digital signage. It’s now possible to regularly update the visual message to suit the specific event and audience. With the ability to promote the right product at the right time to a targeted audience, the sponsor is certain to increase the returns on their advertising budget.

Outdoor LED digital signage also allows multiple sponsors to share the same advertising space. Now there are opportunities for smaller, community-focused companies to support their local team.

Enhancing the arena experience with outdoor LED displays
High definition, flat-screen televisions have allowed fans to view the game in the comfort of their own home. In response, stadiums have had to embrace a fresh approach to enhance the visitor experience. Digital signage has played a significant role in transforming the live match and drawing a crowd.

With digital signage controllers, outdoor LED displays can play live video and instant replays. This enables everyone in the stadium to be fully immersed in the action. Add this to the rousing camaraderie of thousands of other fans, and you create an atmosphere worth paying for.

In addition to the game, player information and stats can be shared on the big screen, as well as details of forthcoming events. All across the globe, creative use of LED digital signage has been used to engage with fans, deliver timely promotions and respond to unforeseen events; all of which adds to the visitor experience.

Sponsor-ready infrastructure

Read More..