How agritech startup Harabaag organises the post-harvest supply chain using micro-level crop data

#News(AgriTech) [ via IoTGroup ]

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Harabaag (meaning ‘green garden’ in Hindi ) is a B2B network of farmers, farm input manufacturers and dealers, traders and exporters, and last-mile retail buyers.
It runs on micro-level agri data collection from farmers.
Capturing crop data of 120,000 farmers
The startup claims to have captured data of over 1.2 lakh farmers.
These farmers are spread across 36 districts of Maharashtra, the only state where Harabaag currently operates.
Mohnish tells

, “We’re expecting a multi-fold jump in the farmer base over the next two to three years as we move into the northern states.”
Harabaag captures farmers’ basic crop data – types of crops grown, fertilisers and inputs in each crop, quantities grown and sent to mandis, etc.
We wanted to change that so farmers could sell their harvest at higher prices and increase profits.”
Their goal was to organise the post-harvest supply chain, help farmers with better access to mandis, traders, input dealers, and alternate vendors.
Harabaag captures basic crop data from farmers on a mobile app used by local farm collectors.
The platform matches farmers with dealers based on their crop requirements.
The farmer can then demand a higher price at the mandi,” Mohnish explains.
Hence, it is imperative for the startup to log farmer data in a simple, sustained, and accurate manner.
Sanchalaks are village-level entrepreneurs who sign up farmers on the Harabaag platform.
“This is a good farmer acquisition strategy because every village has its own sanchalak, who knows people and speaks the local dialect,” Mohnish states.
Harabaag deploys sanchalaks (village-level entrepreneurs) to visit farms and collect crop data.
Harabaag also works with sakhis (village housewives) who make phone calls to farmers to validate their crop data.
The startup is also working with about 27 Farmer Producer Organisations (FPOs), and 700 onion traders in Maharashtra’s onion belt.
These associations help Harabaag in reaching out to more farmers to acquire data

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