How Ramdev’s Patanjali Ayurved made a ‘secret’ tech entry with its own IT start-up

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How Ramdev’s Patanjali Ayurved made a ‘secret’ tech entry with its own IT s
Patanjali’s IT venture Bharuwa Solutions is a low-profile initiative regist
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How Ramdev’s Patanjali Ayurved made a ‘secret’ tech entry with its own IT s

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The multi-million-dollar company has had a tech unit since 2019 that offers cloud services and other IT solutions.
Although it was registered in May last year, Patanjali’s IT venture — Bharuwa Solutions — remains a low-profile initiative that has brooked almost no media coverage.
Led by Patanjali Ayurved CEO Acharya Balkrishna, it is involved in designing solutions to digitally manage production planning, sales force, and loyalty programmes.
“Bharuwa Solutions is a venture with a focus on digital excellence through turnkey IT solutions, serving various enterprises in the field of agriculture and industry,” reads a brochure of the company, accessed by ThePrint.
Speaking to ThePrint, Balkrishna said the objective of Bharuwa Solutions was “to deliver reduced operational costs, easy-use cloud infrastructure, detailed analytics, and much more through our four patented software models which we have created in the last two years”.
The company offers cloud-based solutions to connect farmers, distributors, retailers and customers on a common platform that links the entire supply chain.
“We have installed around 10,000 solutions, mainly across medium and small companies… involved in the supply chain of Patanjali Ayurved,” Balkrishna said.
Patanjali, with its promise of unadulterated, swadeshi products, entered the FMCG sector as a disruptor in the 2000s, with Ramdev projecting a “turnover of around Rs 25,000 crore” for the company in 2019-20.
In 2020-21, he said this January, they expect a “turnover of Rs 35,000-Rs 40,000 crore” to “become the largest company in the FMCG sector in the coming years replacing market leader HUL (Hindustan Unilever Limited)”.
“While we operate in the same field where other IT companies develop similar products, we have developed better and patented technology to plug the loopholes,” he added.
“The lead engineers of the project are hired from top tech companies, including US-based Intellectus and German IT major SAP,” Balkrishna said

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