IIM alumnus chose to be a farmer

Parvathi Menon completed the Management Programme for Women Entrepreneurs from IIM Bangalore, worked with top global institutions like Bloomberg Philanthrophies and World Bank Group through her consulting practice Innovation Alchemy Consulting before deciding to take the unconventional route of becoming a farmer. 

Breaking grounds in a sector that has been male dominated Parvathi Menon is changing perceptions of an Indian farmer.
The game changers 
Rajesh Srivastava, Chairman and Managing Director, Rabo Equity Advisors says, “In India, the way to do business is to become a local player first – go to the region, dominate it, begin from the bottom and scale your way up, and then spread to the national regions. These new startups and small companies started by educated people are a fresh change because they have the foresight to make a business plan; they know their numbers.”

According to the Economic Survey of 2015-16 the percentage share of horticulture output in agriculture is more than 33 percent and over the last decade, the area under horticulture grew by about 2.7 % per annum and annual production increased by 7 % . What is more significant is that production of horticulture crops has outpaced the production of food grain since 2012-13. If the agriculture sector has to look up, Menon is ensuring that farmers can enjoy the fruits of their labour