Panasonic to launch connected home appliances this year

#News(General) [ via IoTGroup ]

Headings…
Panasonic to launch connected home appliances this year
The Japanese appliances giant plans to launch smart door bells, plugs and s

Auto extracted Text……

KOLKATA: Panasonic is going to make a foray into internet-connected home appliances in India this year and the Japanese firm is not going to charge a premium for them in an aggressive bid to corner market share, unlike the industry practise where such products are sold at the highest price.The company’s CEO for India business, Manish Sharma said first in line of connected appliances will be air-conditioners whereby Panasonic will turn its entire inverter range of models as internet-enabled.It will also launch smart door bells, plugs and switches.
This will be followed by side-by-side refrigerators, front-loading washing machines, fans, geysers amongst others covering the entire product portfolio in phases, he said.“We are going to democratise the connected technology in India,” said Sharma.“We are not charging any premium for these connected smart appliances.
It is a big decision we have taken since there is significant investment and cost involved in these products.
The idea is to rapidly win market share,” he said.Panasonic is targeting 10% share in split AC this year with the new range of products from 7.5% right now.
“We are a challenger brand and it’s an ambitious step for us,” said Sharma.He said Panasonic is the only electronics company in India which has products across segments such as wires, wiring devices, LED lights, kitchen appliances, home appliances, televisions and personal care products.
“All these products will ride on the connected software,” he said.“We are aiming to drive around 35% of our appliances sales in India next fiscal from connected appliances which are at present nil.
This is far higher than the industry average of 2-3%.
Since we manufacture our ACs in India, we will be able to easily scale it up while for some other products it will take some time,” said Sharma.
Panasonic India has also developed an internet of things (IoT) and artificial intelligence enabled platform, Miraie, on which it’s connected and smart appliances will run

Read More..
AutoTextExtraction by Working BoT using SmartNews 1.0299999999 Build 26 Aug 2019