The 84 biggest flops, fails, and dead dreams of the decade in tech

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The 84 biggest flops, fails, and dead dreams of the decade in tech

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Shortly after it was announced, Google pushed Nexus Q’s official launch date, telling those that pre-ordered it that the company ”heard initial feedback from users that they want Nexus Q to do even more than it does today,” and it “decided to postpone the consumer launch of Nexus Q while we work on making it even better.” That launch never came: Google quietly shelved the device (while discontinued-the-nexus-q-updated-5976834″>deflecting discontinuation rumors) and gave away its remaining prototypes for free.
When Google suddenly helped put a half-billion dollars in Magic Leap’s coffers, the little-known AR startup suddenly seemed poised to change everything — despite the fact that people knew almost nothing about its product, and Magic Leap worked hard to keep things that way.
When Valve announces a new game, there’s a level of anticipation and hype most companies can only dream of, and Artifact was the first Valve game in four years — just the idea that Valve was making something new made it seem like a potential hit.
But Samsung’s assistant just wasn’t very good, and with the plethora of other options available on Android — like the native Google Assistant that was bundled by default on every Bixby phone — Samsung’s option mostly served to piss off people who wanted to use the Bixby Button for something else.
Even when BlackBerry went back to basics, like with the physical keyboard on the Android-powered Priv, the company realized far too late in the game that it was never going to catch up to Apple and Google.
Instead, the company spent years trying in vain to convince developers to create apps for Windows Phone, and destroying Nokia in the process — first spending $7.2 billion to acquire Nokia’s phone business, then writing off the entire purchase as a failed experiment, cutting thousands of jobs and wasting at least an additional billion along the way

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