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#News(General) [ via IoTGroup ]
Virtual Market 4, or V-Ket 4 for short, is a Japanese expo that spans 36 separate worlds contained within the VRChat ecosystem. Its primary purpose is to sell virtual apparel and avatars, like if shopping for a new “skin” in Fortnite took place inside a sprawling virtual mall. Given the scale of the event, it’s also drawn the attention from big brands to create an almost CES-like feel.
For those who don’t know what VRChat is, think of it like a modern Second Life, full of user-built online virtual spaces. To date, VRChat is by far the most popular and used social VR application, which had millions of downloads and tens of thousands of concurrent users at its peak in 2018 and is now seeing even more growth during the pandemic.
In early 2018, a collection of popular twitch streamers began broadcasting as avatars from inside VRChat to their thousands of viewers. To get a sense, one notable example involved two beloved twitch celebrities who staged a sort of ongoing reality show culminating in a mock wedding in front of their fans. As a result, and aside from games like Beat Saber and Half-Life Alyx, VRChat became the closest thing to a “killer app” the VR industry has ever seen. VRChat is now carrying the baton handed off by Second Life toward realizing some of the vision of a true online “Metaverse”
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