Why Software Companies Won’t Eat The World.

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Why Software Companies Won’t Eat The World.
Tom Goodwin
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Tech companies are great at tech.
They create systems, they scale, they shirk responsibility, they raise vast sums of money, they don’t employ many people, and they build platforms brilliantly.
Most Silicon Valley people think it’s easier for a tech company to learn to do X, than for an expert in X to do “tech.”
Uber ate taxi providers, Amazon ate bookstores, Facebook and Google ate publishers, Spotify and Netflix shocked record labels and TV companies, and the narrative was clear: These tech companies are genius.
It was all about “tech thinking.”

Any quick trip to the Amazon website makes it clear that this is company that knows everything about logistics and absolutely nothing about retail. A trip to an Amazon Go store, or their Amazon 5 star stores, shows naivety, cluelessness and bad unit economics beyond measure. They are vast and powerful despite being awful at retail, not because of it. 

From Peleton to Blue Apron to Tesla, these companies get it, they are fueled by geniuses with ambition and knowledge, and after all, like Zuckerberg proclaimed, “Young people are just smarter.”
So based on that assumption, WeWork would just be better than the massive, experienced, highly profitable incumbent IWG, because it would.
And yet, WeWork shows that the people who lead these companies, the VC funds that accelerate them, and the rich entities that pour vast sums of money into them have absolutely no idea what they are doing.
WeWork was set up and run by people whose skill was raising and making money from other people, not running an office rental company.
Any quick trip to the Amazon website makes it clear that this is company that knows everything about logistics and absolutely nothing about retail

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